For many companies, their website’s design is one of the most important parts of getting business. This makes sense, of course. In the digital age, potential customers are as, if not more, likely to find your business, learn about it and even purchase from your business through your website as any traditional method. Being an effective ambassador for your brand makes your website’s job extremely important: people will view it as a direct representation of your business. If you’re planning on creating one or are looking to critique the version you currently have, read on for tips on the best website design or simply check out http://bestwebsitedesign.com for more information.
It doesn’t matter how great your website is if it doesn’t look that way. You can have user-friendly forms, free content, seamless purchasing elements, etc. but if it is not visually appealing, most people won’t stick around to find out. Make sure your website constantly represents the most recent trends in website design. While you can let it go for a while, what you want to avoid is having a site that looks like it was created in 1999.
Don’t overdo it, though, either. Trying to be fancy is a great way of looking desperate. Go to the websites for major Fortune 500 companies and notice how little they do that would be considered outside the ordinary. Every page doesn’t need to play a different song; links to other pages don’t need to put on performance every time they’re clicked.
Lastly, if your company doesn’t already have a color scheme, that’s another good reason to take a look at your competitors. Studies show that people associate certain color schemes with success solely because they’re used by successful companies. So scan over companies you consider successful and trustworthy and consider adopting their color scheme for the best website design out there.
More than ever, traffic is driven by content these days. Social media is full of it; websites like YouTube are driven by it; even corporations selling a simple product can’t escape the trend of copy being supreme. Make sure visitors come to your site with a greater reason than a product to buy. While this is a fantastic purpose for making profits, this generally won’t help potential customers find your page. Get them there by utilizing content they’re looking for in the first place. Make sure you’re up to date on the newest SEO principles and what Google expects from you.
Not all your content should be a sales pitch and a lot of it should be valuable information for free. This helps build rapport with your customers as well as trust.
An About Page Worth Reading
Many companies neglect to include an “About Me” or “About Us” page on their website, viewing it as old fashioned or unprofessional. The truth is, however, that these pages are often the most visited on a website. People who find your page because your website’s copy utilizes good SEO, for example, will probably be interested early on to find out about the company running the website they just found.
An “About” page is also a fantastic way of showing off more than just the product you’re selling. You might be surprised to find out how many customers are legitimately interested in learning more about a company than simply what they sell.
The best website design needs to list your company’s contact info. Ideally, you should provide the public with more than one way to contact you as well. Contact forms are great, as are e-mails, but a telephone number will go a long way with potential customers who want answers fast.
If your small business can’t put up with an influx of messages, consider a phone service that will provide you an extra line and a personalized voicemail. That way your personal phone doesn’t get called regularly. Some people are uncomfortable giving their home address out; if that’s you, consider a PO Box number. Small businesses already suffer from a lesser opinion; having a phone number and physical mailing address can lend yours a lot of validity.
Surveys have shown as many as two-thirds of a person’s time spent browsing the web is done from a mobile device. If your website’s design doesn’t make it mobile-friendly, think about all the potential views you’re missing. In today’s day and age, there is simply no excuse for having a website that doesn’t transfer well to phones. If your product or service makes building a related app a possibility, explore it as soon as possible.
There is no substitute for good website design these days. Often a better company will get beat out by its competition because it lacked the same great website design. Review the above tips before designing your company’s website or use it as a measuring stick to value your current attempt.